Writing Guidelines for Finnoy Travel Contributors


Adhere to these instructions to create content that suits Finnoy Travel's tone. Especially, the careful selection and application of keywords are critical for enhancing your article's visibility on search engines, a process known as Search Engine Optimization (SEO).

Please note, that this guide merely outlines the broad principles. We can negotiate diverse or supplementary terms with the authors as required.


While each contributor has a unique style, we require all articles to adhere to our two core principles:

Although AI can be a useful tool, it's crucial to approach auto-generated text with caution. Manually verify all facts, ensure the text flows logically, and infuse it with a personal flair.

Topic and Keywords

The article should be crafted around carefully chosen keywords. Make an effort to pinpoint the most significant keywords related to the subject before you embark on the writing process. For instance, you can use Ubersuggest as a useful tool.

Ensure that the keywords are incorporated naturally within the text. A single keyword may comprise several words combined, such as Tallinn Old Town.

We can assist in identifying the most effective keywords related to your subject. It's sufficient to select 3 to 5 keywords that have a high search volume but aren't overly competitive.

Article Structure

Articles must contain at least 1,300 words, preferably even more. It is necessary to stay strictly on the topic in the whole article.

Title and Headings

The title of the article should reflect the topic well and be captivating, consisting of 1 to 8 words and less than 71 characters. It is important to include relevant keywords at the beginning of the title, as these are the terms users would typically search for on Google when seeking information on the topic.

Additionally, the article should incorporate subheadings, preferably at levels 2 and 3. The same principle, as with the title, applies here – include the main keywords while ensuring the headings are engaging and easily understandable for readers. Each subheading should be followed by concise paragraphs that reiterate the main keywords without overloading them. It is crucial to maintain a focused approach and stay on topic in every paragraph.


Within the main content, employ strategies such as emphasis, bold, or italics to highlight the most critical words or statements. Recognize that readers often skim the text rather than digest each word.


Incorporate several hyperlinks to external high-authority websites within your content. However, ensure these links lead to pertinent and credible sites. For instance, when penning an article about Tallinn, you might consider linking to Tallinn's official tourism information page.

Commercial links must be mutually agreed upon with us before inclusion.


You need to create the following summaries.


This 300-character synopsis will be prominently displayed in the article index on the Finnoy Travel website. Keep it engaging and wrap it up with an enticing call to action.

SEO Description

This summary is pivotal and should not exceed 150 characters. It's what is displayed in Google search outcomes. To ensure it's appealing, it should start with crucial keywords and end with a compelling call-to-action (CTA). Keep in mind, that you compete with other search results, so make your summary stand out.


Every article must include at least one primary photograph. Avoid resorting to stock images. Do not include any copyrighted images unless you possess ownership rights.

Only high-quality cropped images in JPG or PNG format should be submitted. We will handle the resizing. It is crucial that each image is accompanied by a concise caption, and the filename should be incorporated with relevant keywords. Add alternative text to the images, designed for search engine comprehension. For instance, if the image depicts Tallinn Old Town, the filename could be tallinn_old_town.jpeg and the ALT text A view from Tallinn Old Town.

The appropriate number of images to include in an article can range from 1 to 40, depending on the topic.

Grammar and Spelling

Grammar and spelling mistakes are quite common for those who are not native English speakers. Consider using a tool like Grammarly for proofreading your content. On the Finnoy Travel website, we adhere to British English norms. We highly advise employing artificial intelligence instruments to refine your writing.